James Thiriar, a Belgian illustrator and painter, created several tourist posters in the 1950s for what was the Belgian Congo at that time, incorporating exoticizing elements typical of depictions of Africa during the colonial period. In the displayed example, people, customs, and objects are portrayed in a stereotypical manner. The bottom of the poster features a legend with a division of Congo according to ethnic groups, which was common during the colonial era. It was believed that Africa was divided into distinct areas inhabited by people of the same language and culture. In reality, boundaries were not so clearly defined, and there was much greater linguistic and cultural diversity, as well as mutual influences.